Don't wait. Pluck that low-hanging fruit.
The Facebook campaign you launched, then forgot.
The home page that hasn't been updated since the Bush administration.
The voicemail greeting, for Pete's sake, that makes the wrong first impression on customers.
Yes, yes, I know.
The laundry list of untapped marketing opportunities is L-O-N-G. And your spare time to tackle them is non-existent.
I know because I'm a business owner, too.
This post is dedicated to those baby steps that we never take because we're waiting for the new hire/approved budget/final branding/company anniversary/product launch/PR spin before we do anything about it.
Do something now.
Even something small.
Because small gains snowball into big gains. And competitive advantage is built when the other guy is waiting for his budget/personnel/launch to happen before his next move.
I dedicate this post to VoiceQuilt, one of Maternal Instinct's clients. They get it. They don't have deep pockets, yet they are always looking for ways to move the needle slightly in their favor.
Case in point: recently they asked us to make one or two suggestions for their home page to improve conversion, working within the existing layout and design. I wrote two new headlines for them.
TWO NEW HEADLINES.
Okay, two headlines and one subhead.
30 words in total.
Yet it improved their conversion by 10 basis points.
Below is the messaging I changed on their site. What small change like this could bump you 10 points forward?